2023年1月16日，上海——为庆祝跃马品牌进入中国内地市场30周年，法拉利从中国传统美学中汲取灵感，结合专属的个性化定制方案与至臻工艺，匠心发布特别纪念版Roma车型，致敬品牌自1992年的北京首份订单起熠熠生辉的30年在华征途，并以此里程碑时刻作为全新起点，续写中国市场的驰骋新篇。
法拉利中国30周年特别纪念版Roma由法拉利个性化定制中心携手中国著名设计师蒋琼耳共同打造，堪称珠联璧合的创意佳话，也使得这台独一无二的Roma极具收藏价值。法拉利个性化定制中心拥有世界一流的精英团队及丰富多样的可选配置，为客户提供专属设计方案，尽现其个性和品味，彰显跃马品牌独特的造型主张，演绎无与伦比的超跑体验。而享誉盛名的蒋琼耳女士擅于从生活中发现质感之美，以鲜明风格引领艺术新风，她对中国传统文化的独到见解，与跃马品牌独具一格的设计语言完美契合，双方互鉴所长，通过不同理念、领域、技法的交织和集萃，令意式设计理念和当代中式技艺和谐共生，以现代视角重塑经典，打破时空与思想的桎梏，共同探索美学及文明的起源，寻觅设计和生活的初心，共创这台超跑臻品。
这款特别定制的法拉利Roma充分体现了双方共通的艺术追求与设计巧思：对细节的精益求精、对传统文化的尊崇敬仰以及对高超技艺的悉心守护，焕发隽永优雅的气质与纯粹至简的魅力。
新车以跃马哑光银（Sanusilver Matte）及近似中国传统色胭脂红的红色（Rosso Magma Glossy）作为主基调，撞色搭配独具风范；而贯穿车身和内饰中的条纹设计，灵感则来自明式家具比例之美，饱含卓尔不群的审美旨趣，法拉利Roma的别致意式美学与中华传统文化的神韵不谋而合。
为凸显特殊纪念意义，新车还配有带个性化定制标识的碳纤维门槛踏板、采用中国传统漆饰技术的红金斑菠萝大漆车钥匙盒及印刻中文“叁拾”和30周年徽标的纪念铭牌。此纪念铭牌专门选用历史底蕴深厚的金镶玉工艺，可谓点睛之笔——在中国古文化中，金和玉分别寓意富贵吉祥与温润纯洁，寄托美好与礼赞，而以金镶玉，更喻示东方之美与意式风尚荟萃交融的“金玉良缘”。
结合中国古典雅韵，蒋琼耳女士还为该车特别设计了专属时尚生活纪念套件。该套件集成多重感官享受，蕴藏对生活品质与格调的探索和追求，设计灵感源自日常生活中的细微之美，所有原材料均经精挑细选，寓意鸿运如意、平安顺遂，套件包含紫檀和水晶制成的四季芳香扩散器、红金斑菠萝大漆茶器，紫檀雪茄盒、砚石烟缸、竹丝扣瓷茶具、宣纸风筝、羊绒毡子盖毯，玛瑙及皮制跳棋玩具等，分别置于手套箱、置物槽、扶手箱与后备箱。
法拉利中国30周年特别纪念版Roma围绕“三十而「跃」”的主题标语，展开传承与创新的大胆对话，令速度与诗意、力量与内敛融为一体，在充分诠释品牌创造至臻超跑杰作的不懈追求的同时，承载法拉利中国30年间与跃马拥趸共创的难忘回忆，更表达了“跃马扬鞭，再续传奇”的美好愿景。
Shanghai, January 16, 2023 – Ferrari is celebrating its 30th anniversary in mainland China by unveiling a one-of-a-kind Tailor Made Ferrari Roma. The new Roma draws inspiration from traditional Chinese aesthetics and craftsmanship through the many personalisation options offered by the Ferrari Tailor Made programme, and is a tribute to the brand’s milestones over the last thirty years. The launch of the new Tailor Made Ferrari Roma marks not only three decades since the first Ferrari order was placed in Beijing in 1992, but also the start of the marque’s fourth decade in China.
The one-of-a–kind Tailor Made Roma was designed by Ferrari in collaboration with the prominent Chinese designer Jiang Qiong’er through the Ferrari Tailor Made programme, which provides a unique customised experience featuring a diverse array of specification options and bespoke design solutions. Clients are assisted by a team of Ferrari designers to create a model that reflects their individuality and taste, while upholding the aesthetic standards of the Ferrari brand.
Jiang Qiong’er, who has developed an international reputation, is much sought after for her work with its roots in the subtlety, beauty and heritage of Chinese culture. Her design vision and distinctive insights, together with her deep understanding of traditional Chinese culture, mirror the aspiration of Ferrari to craft a special Roma for commemorating the special occasion. Together, Ferrari and Qiong’er took inspiration from classic Chinese aesthetics and fused concepts and expertise to achieve a synthesis of Italian design philosophy and Chinoiserie Chic.
This Tailor Made Roma embodies the fundamental art and design principles shared by both sides: a devotion to detail, a respect for heritage and tradition, and above all a commitment to exquisite craftsmanship that creates a design language of timeless elegance and simplicity.
The new car is coated with eye-catching contrasting colours: Sanusilver Matte and Rosso Magma Glossy, the latter paying homage to the traditional Chinese carmine red. The stripes running along the body and through the interior are inspired by characteristic features from classical Ming Dynasty furniture. It brings together traditional Chinese-inspired detailing and the sophisticated Italian artistry of the original model.
It also features carbon-fibre sills with the Tailor Made dedication, a key case painted in red- and gold-spotted Boluo lacquer, an ancient Chinese technique known for its unique textured finish, as well as a dedication plate engraved with the Chinese characters for “30”. This gold dedication plate is inlaid with jade and has symbolic significance: in ancient Chinese culture, gold symbolises wealth and good fortune, while jade indicates purity and gentleness. Both are synonymous with good wishes and reverence.
An exclusive lifestyle package has been designed by Jiang Qiong’er for this special Roma – a collection of multi-sensory pleasures that embody the quest for quality and style. Inspired by the appreciation of small pleasures in daily life, the package contains a set of four aroma diffusers, one for each season, made with ebony and crystal, a tea tool set painted in red- and gold-spotted Boluo lacquer, an ebony cigar box, an inkstone cigar ashtray, a tea set made using the craft of bamboo weaving, a Xuan paper kite, cashmere blankets, and a Chinese checkers set made from agate and leather. These items are stored discreetly in the glove compartment, armrest and boot.
Combining speed and poetry, power and understatement, the special Roma creates a bold fusion between heritage and innovation, fully embodying the marque’s pursuit of innovation and excellence. It not only encapsulates a summary of thirty years of memorable moments for Ferrari in China, but also marks the beginning of a new and exciting chapter of the marque’s journey in the region.
